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The State of Small Business
If I had to choose one word to describe small business right now, it would be unease. If I had more words, they would be nervous, retrenched, and cautiously hopeful. Alas, we are usually hopeful... Read more
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Seeing the Whole Picture: Franchises
Q: I am looking at buying a franchise and the franchisor has painted a very rosy picture. What is the other side of the story? Tom A: First let me say that as a general rule, I like franchising as a business concept (and write for the Franchise Handbook.) The pros of buying...
September 4th, 2008
The State of Small Business
Q: Steve, what is your take on the state of small business right now? And if small businesses are having as much of a hard time as it seems, what are they doing to break out of the doldrums? Rick A: If I had to choose one word to describe small business right now, it would...
September 2nd, 2008
Competing During Economic Downturn
Q: I own an upper-end shop in New York and we too are being hit by the economic slowdown. With people looking for bargains, how to we compete without hurting our brand? Jenna A : There is no doubt everyone is feeling the pinch of the economic downturn these days and woe to the business that...
August 25th, 2008
Advertising Do’s and Don’ts
If you’re looking to create an advertising campaign for your business, you need to make sure you approach it correctly if you want it to make an impact. This is regardless of what form your advertising will take - online, print, television or radio. After all, you’re probably spending quite a bit on the advertising...
August 12th, 2008
Sourcing Brand Name Products
If you’ve decided to sell name brand products in your store, you’re in luck. Because of the popularity of certain brands, they are easy to find and buy at wholesale prices. However, there are some very real risks to look out for when trying to source your products. Important things to know about brand-name product sourcing 1....
August 6th, 2008
Back to School Special - Seasonal Trending
In order to maximize your profitability during seasonal changes, specifically with the back-to-school season, you need to remove the guesswork. You need to know exactly how the market is going to behave to make the most money. Predicting the Future How can you know when the peak sales are going to drop off? You can’t predict the...
July 30th, 2008
Make Sure You Recharge Your Batteries This Summer
Summer is halfway over and if you haven’t taken a vacation yet, you better get going! As one of our expert contributers, Steve Strauss, highlights below, it’s a must for any entrepreneur. Q: Steve – I would like to get away with my family this summer, but I just don’t see how I can do...
July 16th, 2008
Boosting Your Sales With Creative Retail Displays
Having an interesting and wide variety of products in your store is important, but without a creative way to display them, you could be missing out on a ton of sales! Think of your store’s display space as part of product marketing and promotion. You are trying to draw customers into your retail space and...
July 14th, 2008
Humanizing Your Website
One of the biggest problems online marketers face is grabbing the attention of surfers. The second is building instant trust between the surfer and the website. The latter sounds practically impossible but new technology has once again prevailed and brought us one step closer to the goal. Perhaps you’ve seen it and perhaps you...
July 9th, 2008
What to do if your supplier goes out of business
Well hopefully you don’t have one single supplier! If one of your major suppliers does in fact notify you that they are closing their doors, there’s no need to panic. Simply contact your other supplier(s) and speak with them about the possibility of you moving more business their way. Determine if they...
July 8th, 2008